For us, career coaching is associated with values like ‘inspiration and optimism’, and the right of every individual to be able to have career choices without barriers. We care deeply about the individuals we work with and strive to make a meaningful difference to their lives.

Fiona and Ali met through their careers work and decided to set up a business, which offered a more creative, personal, and thorough experience for the people they help.

Their skills and experiences complement each other perfectly to ensure that every person or school they work with is heard, understood and guided in the best way.

How we work More about Career Coaching

Fiona Arnold


I’m patient and empathetic; listening to your needs, encouraging you and ensuring that you are able to make decisions with confidence.

Fiona studied English and Drama at Exeter University and holds a Postgraduate qualification in Careers Guidance. She has spent the majority of her career in international recruitment and education, which has given her an understanding of students’ needs. Working at an international school in the UK, she has built a highly successful record helping students from across the globe. Fiona is an expert in Morrisby interpretation and university mock interviews, currently working in schools across the UK.

Ali Holmes


I love celebrating individual strengths and helping you to realise your full potential. Let’s get excited about the future!

Ali read Psychology at Newcastle University and holds a Postgraduate qualification in Careers Guidance. Having worked in a leading independent school as Head of Sixth Form and Head of Careers, she has experience helping students from all over the world. Her unique experience means that she understands the UK education system and uses this knowledge to support students when making crucial decisions in their academic career.

How We Work

By listening to you, we ensure you achieve your full potential. This will include:

  • Helping you to identify and consider your choices
  • Supporting you to overcome barriers to make your pathway easier
  • Outlining a plan of action to help you achieve your goals

As Registered Careers Professionals and members of the Career Development Institute (CDI), our advice is both ethical and impartial. Qualifications awarded by the CDI set the gold standard in Careers Guidance.

Jack Delaney

Medicine at Imperial College London

Ali and Fiona were an invaluable resource for me when choosing my future career and completing my university application… they ultimately allowed me to make an informed decision on my plan moving forward, helped with my personal statement and suggested options for gap year work. I have no doubt that their support and expertise aided me in getting three offers from top 10 universities to study medicine.

Positive, supportive and encouraging – something our teenagers really need.