For us, careers advice and coaching is associated with values like ‘inspiration and optimism’, and the right of every individual to be able to have career choices without barriers. We care deeply about the individuals we work with and strive to make a meaningful difference to their lives.

Fiona and Ali met through their careers advice and coaching work and decided to set up a business, which offered a more creative, personal, and thorough experience for the people they help.

Their skills and experiences complement each other perfectly to ensure that every person or school they work with is heard, understood and guided in the best way.  Teenagers and graduates throughout the UK can benefit from recorded coaching sessions allowing time for reflection and review.

How we work More about Career Coaching
IMG 4579

Fiona Arnold


I’m patient and empathetic; listening to your needs, encouraging you and ensuring that you are able to make decisions with confidence.

Fiona studied English and Drama at Exeter University and holds a Postgraduate qualification in Careers Guidance. She has spent the majority of her career in graduate recruitment and careers advice, which has given her an understanding of students and employer needs. Working at an international school in the UK, she has built a highly successful record helping students from across the globe to achieve their career goals. Fiona is an expert in Morrisby psychometric interpretation and writes our blogs!   Her unique perspective and the number of on going referrals is testament to her skill as a coach.

email image

Ali Holmes


I love celebrating individual strengths and helping you to realise your full potential. Let’s get excited about the future!

Ali read Psychology at Newcastle University and holds a Postgraduate qualification in Careers Guidance. Having worked in a leading independent school as Head of Sixth Form and Head of Careers, she has experience helping students from all over the world. Her unique experience means that she understands the UK education system and uses this knowledge to support students when making crucial decisions in their academic career. Whether it’s working with graduates to find their first job or students who want to change direction mid degree, Ali is there to help and support.

How We Work

By listening to you, we ensure you achieve your full potential. This will include:

  • Helping you to identify and consider your choices
  • Impartial advice means that you know about all the options – university, apprenticeships, degree apprenticeships, your 1st job.
  • Showing you decision making techniques that you can use throughout your career
  • Supporting you to overcome barriers to make your pathway easier
  • Outlining a plan of action to help you achieve your goals
  • Top tips for CV’s, Linked In and Twitter.
  • How to use recruiters to aid job hunting and interview techniques.
  • Career coaching for teenagers and graduates includes motivation, self awareness and building confidence.

As Registered Careers Professionals and members of the Career Development Institute (CDI), our advice is both ethical and impartial. Qualifications awarded by the CDI set the gold standard in Careers Advice and Guidance.

Jack Delaney Crop

Jack Delaney

Medicine at Imperial College London

Ali and Fiona were an invaluable resource for me when choosing my future career and completing my university application… they ultimately allowed me to make an informed decision on my plan moving forward, helped with my personal statement and suggested options for gap year work. I have no doubt that their support and expertise aided me in getting three offers from top 10 universities to study medicine.

Positive, supportive and encouraging – something our teenagers really need.