For us, careers coaching is associated with values like ‘inspiration and optimism’, and the right of every individual to be able to have career choices without barriers. We care deeply about the individuals we work with and strive to make a meaningful difference to their lives.

Fiona and Ali met through their coaching work and decided to set up a business, which offered a more creative, personal, and thorough experience for the people they help.

Their skills and experiences complement each other perfectly to ensure that every person or school they work with is heard, understood and guided in the best way.  Individuals can benefit from recorded coaching sessions allowing time for reflection and review.

How we work More about Career Coaching
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Fiona Arnold


I’m patient and empathetic; listening to your needs, encouraging you and ensuring that you are able to make decisions with confidence.

Fiona studied English and Drama at Exeter University and holds a Postgraduate qualification in Careers Guidance. She has spent the majority of her career in graduate recruitment and careers advice, which has given her an understanding of students and employer needs. Working at an international school in the UK, she has built a highly successful record helping students from across the globe to achieve their career goals. Fiona is an expert in Morrisby psychometric interpretation, Linked In, social media presence and writes our blogs!  Her unique perspective and the number of on going referrals is testament to her skill as a coach.

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Ali Holmes


I love celebrating individual strengths and helping you to realise your full potential. Let’s get excited about the future!

Ali graduated with a Psychology degree from Newcastle University and holds a Postgraduate qualification in Careers Guidance. Having worked in a leading independent school as Head of Sixth Form and Head of Careers, she has experience helping students from all over the world with pastoral and academic matters. Her breadth of experience means that she understands the UK education system and uses this knowledge, alongside her counselling skills, to support individuals when making crucial decisions. Whether it is working with students, those wanting to change direction mid degree or graduates trying to find their ideal job, Ali is there to help and support.

How We Work

By listening to you, we ensure you achieve your full potential. This will include:

  • Helping you to identify and consider your choices
  • Impartial advice means that you know about all the options
  • Learn decision making techniques that you can use throughout your career
  • Supporting you to overcome barriers to make your pathway easier
  • Outlining a plan of action to help you achieve your goals
  • Top tips for CV’s, Linked In and Social Media
  • Job hunting and interview coaching
  • Develop a growth mindset, self awareness and confidence

As Registered Careers Professionals and members of the Career Development Institute (CDI), our advice is both ethical and impartial. Qualifications awarded by the CDI set the gold standard in Careers Advice and Guidance.

Jack Delaney Crop

Jack Delaney

Medicine at Imperial College London

Ali and Fiona were an invaluable resource for me when choosing my future career and completing my university application… they ultimately allowed me to make an informed decision on my plan moving forward, helped with my personal statement and suggested options for gap year work. I have no doubt that their support and expertise aided me in getting three offers from top 10 universities to study medicine.

I’ve found the whole process really eye-opening and as much as it’s been hard work I’ve really enjoyed chatting with you too!